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Feature Addition To Performance Highlights

Screenshot of an analytics dashboard showing performance highlights with sections for "Significant increases" and "Significant decreases." A dog illustration with a green circle is displayed, indicating stable conversion rates. Menu options are visible on the right.

Google Ads has introduced a new feature in the “Insights” section, marked by a dog icon with a green tick. This addition aims to help advertisers better understand their campaign performance by providing a detailed comparison summary.

Where to Find It:

All Campaigns >> Insights >> Performance highlights >> Significant increases

The new feature offers a performance summary comparing data from the previous seven days to the last seven days. There is an option to compare last 28 days too. It highlights significant increases in campaign metrics.

This news was spotted by Saquibuddin Fasih S.

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