In a recent update, Google Ads has silently phased out its individual and ad group keyword forecasting features within the Keyword Planner tool.
Ben Goldmen started this thread thinking that this behavior was a bug. Ginny Marvin, Google’s Ad Liaison, confirmed it was removed on X, citing low adoption rates by advertisers as the primary reason for the removal.
Google Ads will continue to support campaign-level forecasts and provide access to historical keyword-level data for users.
