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Optimized Targeting Adds Age and Gender Restrictions

The Google Ads interface displays an "Optimized Targeting" option. When enabled, a green box states, "Ads have seen an average of 20% more conversions by using optimized targeting." When disabled, a yellow box warns of potentially limiting campaign performance and suggests reconsidering age restrictions.

Satoshi Ando have discovered a new feature in Japan for Demand Generation campaigns. 

Optimized targeting enhances your ability to connect with new and relevant audiences that are more likely to convert. It goes beyond the audience segments you’ve manually selected, identifying additional segments you may have overlooked to boost your campaign’s performance.

Now, it has been enhanced with a new option to restrict targeting by age and gender. This update enables more precise audience targeting while also broadening its reach.

This news was shared by Dario Zannoni.

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