Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Optimized Targeting Adds Age and Gender Restrictions

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Satoshi Ando have discovered a new feature in Japan for Demand Generation campaigns. 

Optimized targeting enhances your ability to connect with new and relevant audiences that are more likely to convert. It goes beyond the audience segments you’ve manually selected, identifying additional segments you may have overlooked to boost your campaign’s performance.

Now, it has been enhanced with a new option to restrict targeting by age and gender. This update enables more precise audience targeting while also broadening its reach.

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This news was shared by Dario Zannoni.


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