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Brand Restrictions for Search campaigns and PMAX

A screenshot of a settings interface in Czech displays a section for specifying up to 10 brand names under the Brand Restrictions. Text above outlines how ads are limited based on keywords and associated brands, crucial for optimizing PMAX in search campaigns. A save button is also visible.

Brand exclusions were first spotted in June. Now, new feature, the opposite to Brand Exclusions, is being released.

It is called Brand Restrictions. You can add up to 10 brands to target. Related products and services to those brands will be targeted too.

This news was spotted by Hana Kobzová.

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