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Two CTAs Spotted in Ads on YouTube Homepage

A Google Ads example showing an in-feed YouTube ad for Airbnb. The ad displays a tropical villa with a pool and palm trees on the YouTube Homepage. There are two CTAs: "Watch" on the left and "Reservar" on the right, indicated by a green arrow. Text above reads, "In Feed YouTube Ads with double CTA.

Adriaan Dekker shared that Thomas Eccel discovered a new feature on the YouTube homepage ads, which displays two call-to-action buttons.

More details are expected as users begin to utilize this feature, potentially increasing ad interactions on the platform.

Hana Kobzová shared more examples of these enhanced ads on YouTube.

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