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Two CTAs Spotted in Ads on YouTube Homepage

July 31, 2024

A Google Ads example showing an in-feed YouTube ad for Airbnb. The ad displays a tropical villa with a pool and palm trees on the YouTube Homepage. There are two CTAs: "Watch" on the left and "Reservar" on the right, indicated by a green arrow. Text above reads, "In Feed YouTube Ads with double CTA.

Adriaan Dekker shared that Thomas Eccel discovered a new feature on the YouTube homepage ads, which displays two call-to-action buttons.

More details are expected as users begin to utilize this feature, potentially increasing ad interactions on the platform.

A Google Ads example showing an in-feed YouTube ad for Airbnb. The ad displays a tropical villa with a pool and palm trees on the YouTube Homepage. There are two CTAs: "Watch" on the left and "Reservar" on the right, indicated by a green arrow. Text above reads, "In Feed YouTube Ads with double CTA.

Hana Kobzová shared more examples of these enhanced ads on YouTube.

A promotional ad featuring a man speaking into a microphone. He is seated at a table in front of a purple soundproof background. Text below the image reads, "Invest in real estate on the island of Phuket with passive income of 10-..." CTAs for "Watch" and "Buy now" mirror YouTube Homepage elements.

A person sits at a desk overwhelmed by tall stacks of paperwork, with the text "NO TIME FOR STRATEGIC HR?" displayed prominently. Below, an ad promotes Bob's HR technology, highlighting its ability to automate manual HR tasks efficiently with effective CTAs.