Microsoft has introduced Impression-based remarketing, marking the beginning of a new era for first-party cookies.
This feature allows advertisers to target potential customers who have previously viewed their ads, enhancing ad reach and effectiveness.
With this strategy, businesses can now re-engage users based on ad impressions, offering a refined approach to audience targeting.
This news was highlighted by Thomas Eccel.
Here is the official announcement: Impression-based remarketing: Reach people who have viewed your ads.
