As of Tuesday, October 10th, Google has introduced the ability to monitor Search impression share within Performance Max campaigns. This new metric complements the existing Click Share data.
The addition allows for a direct comparison between traditional Search campaigns and Performance Max campaigns. For instance, a Search campaign may show an 89% impression share compared to 45% for a Performance Max campaign. This update provides valuable insights into campaign performance and effectiveness.
This update was highlighted by Yoann Ferrand.
