Card-based ad layout for search ads was first spotted in January 2024, but Google hasn’t shared any official information about it yet.
So far, we have seen:
- vertical card-based layout on mobile
- vertical card-based layout on desktop
- vertical card-based layout in the “You may also like” section
From an asset type perspective, it can include:
- headlines
- descriptions
- callouts
- images
- business names
- business logos
- “Visit site” call to action buttons
Now, Giuseppe Scollo saw in Italian search results card-based ads in horizontal format. It is the first time to see seller rating asset within this ad layout and he also highlighted the fact that the second headline get truncated.
