GA4 Event Creation in Google Ads

Last updated on July 16, 2024

Screenshot of a configuration panel in Google Analytics settings, showing options for setting conversion values, event name for GA4, and property name. The screenshot also highlights the Event Creation "conversion_event_contact" and allows setting the conversion window, integrating seamlessly with Google Ads.

We are used to the possibility to create a conversion in Google Analytics and import it to Google Ads. Now, Google has added the same functionality but on the Google Ads side. We can create GA4 events in Google Ads.

Conversions created in Google Ads will instantly appear in Google Analytics, making data synchronization faster and more efficient.

There is a new field within the conversion detail to establish the event name for GA4.

Users can deactivate this feature if they prefer not to auto-create events in Analytics.

This news was spotted by Matias Axel Ramayo.

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GA4 Event Creation in Google Ads

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