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GA4 Audience Builder Released in Google Ads


On December 5th, 2023, Google unveiled the GA4 Audience Builder within the Google Ads platform, enabling advertisers to create and utilize Analytics audiences, including predictive ones, directly within Google Ads. This bypasses the need to switch to Google Analytics for such tasks.

To revisit its history, this new feature was announced during Google Marketing Live this May, but already talked about in March. In June, the official help page dedicated to Audience Builder was published

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