Smart Campaigns Removed from Google Ads

Last updated on August 4, 2024

A screenshot of the Google Ads "New Campaign" setup page. The page displays six campaign type options: Search, Performance Max, Display, Video, App, and Demand Gen. Each option has a brief description and an associated icon for Smart Campaigns. A "Continue" button is at the bottom right.

Adriaan Dekker and Vishal Nihalani have reported that the Smart Campaign type seems to be missing from the Google Ads interface.

The disappearance raises concerns among advertisers who rely on Smart Campaigns for simplified ad management. Will it be replaced by Performance Max? Google has yet to provide an official statement on the issue.

Google Ads

Segment Enhanced Conversion Impact by Campaign Type

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Private Search Terms in PMax Campaigns

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A screenshot of a Google Ads report highlights "Private search terms," with a note on queries searched by fewer than 50 unique users in the past 90 days. A red arrow points to "Private search terms," showcasing data crucial for optimizing PMax Campaigns.

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Smart Campaigns Removed from Google Ads

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Segment Enhanced Conversion Impact by Campaign Type

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