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Google to Permit Addiction Service Ads in France

A blue shield featuring the letter "G" stands beside a simplified gray map of Europe, including Switzerland, connected by a thin line.

Starting September 27, 2024, Google will update its Ads Healthcare and Medicines policy to allow government entities in France to promote recovery-oriented drug and alcohol addiction services. Advertisers must be certified by Google to serve these ads. The certification application for France will be available with the policy update.

Violations of this policy will not result in an immediate account suspension. Advertisers will receive a warning at least 7 days before any account suspension

For more details about the policy and certification process, read the official updated policy here: Update to Healthcare and Medicines Policy (September 2024)

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