Google Officially Introduces Cross-Media Reach
Google Ads has introduced a measurement tool called Cross-Media Reach, first spotted in July 2023, that allows…
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PPC News: June 2024
53 posts
Explore PPC news published in June 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Auto-Generated Horizontal Images for PMAX
Google Ads has introduced a new feature for Performance Max campaigns to enhance ad visuals. When advertisers do…
Merchant Promotions Rolling Out to 11 More Countries in H2
Google is set to expand its Merchant Promotions to 11 new countries in the second half of the year. The newly…
End Customer Company Name as a New Support Feature
Google Ads Support now allows you to specify the “End Customer Company Name” when reaching out via…
Conversion Detail Enhanced with Data Integration
The conversion detail page has been updated with a new Data integration section, enabling advertisers to…
Upcoming Changes when Transitioning to Merchant Center Next
Google organized a webinar called “Transitioning to Merchant Center Next“, where the following…
Microsoft Simplifies CTV Advertising with New Platform Features
Microsoft Advertising is making Connected TV (CTV) advertising more accessible with a user-friendly platform…
First Screenshots of Image AI Editing Features in Google Ads
The AI image editting features were announced in May, but now, Hana Kobzová spotted them live for the first…
Map & Image Gallery Carousel for Search Ads
Google is experimenting with a new carousel that integrates a map and images from the Business profile. First,…
Masthead Expands to Google TV
Previously exclusive to YouTube, Google is now extending its Masthead ad format to Google TV. Masthead is a…