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Measure Conversions Based on Your Website Builder

The Google Ads setup page provides instructions on improving return on investment by measuring conversions. It includes options to set up with a website builder or manually add code, with the WordPress box highlighted for seamless conversion tracking.

Google now recommends that businesses measure conversions based on the platform used to build their website. This tailored approach aims to provide more accurate and relevant data for performance tracking. 

Whether you use WordPress, Wix, or Shopify, aligning your conversion measurement with your website builder can enhance your insights and marketing strategies.

This news was spotted by Adriaan Dekker and Mason Werner.

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