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Ad Intents in Google Adsense Expands Google Ads Inventory

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On April 16, 2024, Google introduced a new format for Auto ads in Google Adsense called Ad intents.

This update expands the inventory and advertising possibilities for advertisers across Google search.

This feature automatically embeds links into website content. When a user clicks on one of these links, it triggers a Google search that displays both relevant ads and organic results. Notably, these ads do not depend on third-party cookies.

Read the official announcement here: Boost your revenue potential with the new ad intents format for Auto ads.

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