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Belgium Allows Online Pharmacies to Advertise OTC Drugs

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Starting May 2024, Google’s healthcare and medicines policy will allow online pharmacies in Belgium to advertise approved over-the-counter drugs in Shopping ads, free listings, local inventory ads and free local product listings.

To qualify, pharmacies must be registered with the Federal Agency for Medicines and Health Products and certified by Google.

Read the official announcement here: Policy update: Enabling online pharmacies in Belgium to promote over-the-counter drugs.

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