Starting in June 2024, online pharmacies in Estonia and Lithuania can advertise their services on Google Ads. This policy change allows these businesses to reach new customers while requiring them to meet specific criteria.
Key requirements include registration with relevant government agencies and Google certification. Additionally, the promotion of prescription drugs remains strictly prohibited. Google will also implement a warning system before suspending accounts for policy violations.
For more details, visit Google’s policy page here: Updates to Healthcare and Medicines Policy.
