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Predefined Shopping Audiences in GA4

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Google Analytics 4 has introduced new predefined Shopping audiences that can be created and imported into Google Ads.

These audiences include:

  • Lead
  • Billable users
  • Registered users
  • Basket abandoners
  • Wishlist users
  • Checkout starters
  • Item searchers
  • Item viewers

This news was shared by Felix Mayo and Adriaan Dekker.

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