Google is planning a deeper connection between the tools Google Analytics 4 and Google Ads. He is preparing a modification that will allow users to create GA4 audiences directly in the Google Ads interface without having to go to Analytics. We don’t know the specific date yet, but it should happen in the next few months.
Sponsored Stores Appear in Google AI Mode Search Results
Google has introduced a new ad feature for retailers within AI Mode, now displaying “Sponsored…