Google is planning a deeper connection between the tools Google Analytics 4 and Google Ads. He is preparing a modification that will allow users to create GA4 audiences directly in the Google Ads interface without having to go to Analytics. We don’t know the specific date yet, but it should happen in the next few months.
Segment Enhanced Conversion Impact by Campaign Type
Thomas Eccel shared on X that Google Ads lets advertisers analyze the impact of enhanced conversions per…
