Google is planning a deeper connection between the tools Google Analytics 4 and Google Ads. He is preparing a modification that will allow users to create GA4 audiences directly in the Google Ads interface without having to go to Analytics. We don’t know the specific date yet, but it should happen in the next few months.
Google Travel Campaigns Migrating To Search Campaigns
Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. It is scheduled…