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Google Adjusts Target CPA to Match Daily Budget in Underfunded Campaigns

March 29, 2024
Screenshot of a notification stating, "Daily budget too low for target CPA in 1 campaign." This highlights an underfunded campaign where the target CPA exceeds the daily budget, prompting an adjustment. Options to "View" and "Learn more" are available.

Felix Duerler highlighted a notification from Google indicating that the target CPA was lowered to the daily budget value in a campaign where the budget was below the target CPA.

A notification message displays an alert icon with text stating, "Daily budget too low for target CPA in 1 campaign. Your target CPA exceeds your daily budget in 1 campaign, leading to underfunded campaigns. Google adjusts your target CPAs to match your daily budget." Options include "View" and "Learn more.
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