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Google Adjusts Target CPA to Match Daily Budget in Underfunded Campaigns

Last updated on March 29, 2024

Screenshot of a notification stating, "Daily budget too low for target CPA in 1 campaign." This highlights an underfunded campaign where the target CPA exceeds the daily budget, prompting an adjustment. Options to "View" and "Learn more" are available.

Felix Duerler highlighted a notification from Google indicating that the target CPA was lowered to the daily budget value in a campaign where the budget was below the target CPA.

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“See More Links” in Microsoft Search Ads

Last updated on January 16, 2025

Sachin Patel observed a new feature within Bing’s search results on mobile. A new link called “See…

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PMAX Gets a “Source” Column For Search Terms

Last updated on January 16, 2025

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A screenshot displays a table with search categories, competition values, search volumes, and PMAX asset groups. The Source Column includes clickable links labeled "Search themes" and "URLs, creative assets, and more," enriching your understanding of Search Terms explored.

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Simplified Subtype Menu for YouTube Campaigns

Last updated on January 14, 2025

Thomas Eccel shared interesting news about the video campaign subtype menu in Google Ads has been updated for a…

Explore the simplified Google Ads menu layout designed for selecting video campaign subtypes. Options for YouTube campaigns include Efficient reach, Non-skippable reach, Target frequency, Ad sequence, and Audio reach, each with descriptions and a "Learn more" link.

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Barcode and QR Code Options as Promotions

Last updated on January 14, 2025

Thomas Eccel recently shared that Google Merchant Center has introduced new types of Promotions, now allowing:…

Screenshot of the Google Ads interface showcasing new promo code options like Barcode and QR Code. These options are highlighted in a green box with an arrow pointing to a "New Options" label, featuring fields for promotion details and end dates.

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Google Adjusts Target CPA to Match Daily Budget in Underfunded Campaigns

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“See More Links” in Microsoft Search Ads

PMAX Gets a “Source” Column For Search Terms

Simplified Subtype Menu for YouTube Campaigns

Barcode and QR Code Options as Promotions