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Microsoft’s Target CPA and Maximize Conversions Available

Last updated on November 7, 2023

Screenshot of a campaign settings page in Microsoft Ads showing options for bid strategy and cost per acquisition. The selected strategy is "Maximize Conversions." A message advises reviewing bid adjustments. The target CPA is set at 5.00 EUR.

Microsoft has broadened the availability of its automated bidding tools, Target CPA and Maximize Conversions. With this rollout, all advertisers can now fully harness the power of these strategies when using Audience Ads.

Microsoft recommends having at least 30 conversions per month. Campaigns with less than 30 conversions per month are likely to see higher volatility.

Just a reminder, these strategies were introduced for Search ads back in 2018.

The news was shared by Search Engine Land.

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