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Excluded Themes for YouTube and Display


A new feature has been launched for YouTube and the Display network on the campaign level, named Excluded themes.

You can exclude the following content themes:

  • Content suitable for families
  • Games (fighting)
  • Games (mature)
  • Health (sensitive)
  • Health (source undetermined) [YouTube only]
  • News (recent)
  • News (sensitive)
  • News (source not featured)
  • Politics
  • Religion

A disclaimer has been added, stating that while exclusions are executed to the best of Google’s ability, they cannot guarantee that all related content will be excluded.

This new feature was shared by Arjan Schoorl.

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