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‘What Customers Love’ Summary Now Showing on Desktop

Screenshot of a search result for Roya.com offering SEO and web design services for eye care clinics, highlighting AI optimization, customer reviews, and a link to more customer feedback.

Google is now testing a new “What customers love” section in Search ads on desktops, a feature previously spotted on mobile devices. This section provides AI-generated summaries of positive feedback from customer reviews, adding a layer of trustworthiness and informativeness to ads.

These summaries are clearly labeled with the indication “AI-generated from the store rating reviews,” which clarifies the data source and method of generation. 

This update was shared by Sachin Patel and Barry Schwartz.

Sachin Patel also spotted a similar version of this showing “Customers love” title.

A Google search ad for DashThis, a marketing reporting tool, showcasing features like automated reports, AI, and an intuitive desktop interface. Discover what customers love about effortless summaries and streamlined analytics. Buttons for “Start Free Trial” and “Marketing Tool with AI” appear below the description.
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