Google has expanded access to Waze Ads beyond the United States, now covering a total of 42 countries. This expansion is reflected in the updated PMax help documents in the Google Ads help center.
Waze Ads, which were previously limited to the United States for store goal campaigns bidding on Store Visits, Store Sales, or Local Actions Directions, are now available in select global markets. The updated availability is significant for advertisers using Performance Max for store goals campaigns.
Supported countries now include the United States, Canada, Brazil, Mexico, and a variety of European and other international locations. Waze Ads first relaunched in the U.S. in July 2025 and moved to Google Ads in PMax by November 2025.
This update was spotted by Barry Schwartz.