Google has launched Meridian GeoX, a new open-source geo experimentation library available to all marketers worldwide. Initially announced at GML earlier this year, this solution supports geo-based incrementality experiments that integrate directly with Marketing Mix Models (MMM).
Meridian GeoX offers a privacy-durable, cross-publisher framework to measure online, offline, and omnichannel sales. It addresses issues in attribution by providing mathematically rigorous methodologies that yield causal evidence to guide budget planning.
This tool builds on Google’s existing Meridian ecosystem, which has achieved over one million downloads since its debut, emphasizing the demand for advanced, transparent measurement solutions.
You can read the official announcement here: Meridian GeoX: Google’s new open source causality solution is globally available.