Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions metrics. Previously, reports only displayed engagement metrics like impressions and clicks. This update allows advertisers to see which specific products drive app installs and spend.
The change removes the previous limitation noted in the FAQ, which stated that cost and conversion data were not supported due to attribution complexity across diverse ad formats. Now, only Avg. CPC and other conversion-based metrics remain unsupported.
Definitions for these metrics have been added to the About product reporting in App campaigns help page. The FAQ entries explaining the lack of these metrics have also been removed, signaling full support for tracking these data points at the product level.
This update was spotted by Hana Kobzová.