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GML 2024: Animated Image Ads for YouTube

May 21, 2024
A presenter in an orange dress stands on stage next to a large screen displaying an advertisement for "Animated Image Ads" with a smartphone graphic. The setting appears to be a tech event, perhaps GML 2024, showcasing innovations like YouTube's latest interactive ad formats.

During Google Marketing Live 2024 event Google announced Animated image ads for YouTube.

This new ad type will be created automatically with the images already in the account. Product feed will be used as well and Google will animate them into one unit.

Google reminded that advertisers with product feed added to their Demand Gen campaigns see 33% more conversions at a similar CPA.

You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.

Read all news announced during Google Marketing Live 2024.

A presenter in an orange dress stands on stage next to a large screen displaying an advertisement for "Animated Image Ads" with a smartphone graphic. The setting appears to be a tech event, perhaps GML 2024, showcasing innovations like YouTube's latest interactive ad formats.
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