Google Ads has updated the Page feeds section for Performance Max campaigns. This change aims to simplify how advertisers specify which URLs to use in their campaigns. With the Final URL expansion option enabled, all known URLs on the advertiser’s site are used, including any page feeds. Disabling it restricts usage to only specified page feeds.
Advertisers can precisely control their landing pages, directing traffic to specific product or service pages while excluding irrelevant or underperforming URLs. Custom labels can categorize URLs, ensuring greater ad relevance across asset groups. It’s important to keep URLs and content up-to-date to avoid broken links.
This update was shared by Arpan Banerjee.
