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Prevent Campaign Disruption by Transitioning from Universal Analytics

April 23, 2024
A screenshot of a Google Ads dashboard highlights a warning about Universal Analytics shutting down on July 1, 2024, urging users to transition to Google Analytics 4. The interface also presents diverse campaign management options, emphasizing the need for a smooth SEO transition.

Google is now displaying a notification in the Google Ads online interface to alert users that Universal Analytics is being phased out.

The notification shows: “Avoid Campaign Disruption – Universal Analytics shuts down on July 1, 2024. To avoid campaign disruption, migrate to Google Analytics 4 conversions and audiences.“

If you see it in your account, make sure to update both your conversions and audiences.

This news was discovered by Hana Kobzová.

A screenshot of a Google Ads dashboard highlights a warning about Universal Analytics shutting down on July 1, 2024, urging users to transition to Google Analytics 4. The interface also presents diverse campaign management options, emphasizing the need for a smooth SEO transition.
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