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API support for importing and editing conversions from Google Analytics

Last updated on September 28, 2023

Starting October 9, 2023, the Google Ads API will allow update and remove operations for a ConversionAction imported from a Google Analytics 4 property.

Read the official announcement Google Ads API support for importing and editing conversions from Google Analytics.

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“See More Links” in Microsoft Search Ads

Last updated on January 16, 2025

Sachin Patel observed a new feature within Bing’s search results on mobile. A new link called “See…

Screenshot of a webpage showcasing phone trade-in options and deals, including choices like "Shop Apple iPhones" and "$80/mo Internet + Mobile." A "See more links" button with a downward arrow invites further browsing.

1 min read

PMAX Gets a “Source” Column For Search Terms

Last updated on January 16, 2025

Google has enhanced the Search Terms Insights in Performance Max campaigns by adding a new “Source”…

A screenshot displays a table with search categories, competition values, search volumes, and PMAX asset groups. The Source Column includes clickable links labeled "Search themes" and "URLs, creative assets, and more," enriching your understanding of Search Terms explored.

1 min read

Simplified Subtype Menu for YouTube Campaigns

Last updated on January 14, 2025

Thomas Eccel shared interesting news about the video campaign subtype menu in Google Ads has been updated for a…

Explore the simplified Google Ads menu layout designed for selecting video campaign subtypes. Options for YouTube campaigns include Efficient reach, Non-skippable reach, Target frequency, Ad sequence, and Audio reach, each with descriptions and a "Learn more" link.

1 min read

Barcode and QR Code Options as Promotions

Last updated on January 14, 2025

Thomas Eccel recently shared that Google Merchant Center has introduced new types of Promotions, now allowing:…

Screenshot of the Google Ads interface showcasing new promo code options like Barcode and QR Code. These options are highlighted in a green box with an arrow pointing to a "New Options" label, featuring fields for promotion details and end dates.

1 min read

API support for importing and editing conversions from Google Analytics

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“See More Links” in Microsoft Search Ads

PMAX Gets a “Source” Column For Search Terms

Simplified Subtype Menu for YouTube Campaigns

Barcode and QR Code Options as Promotions