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New Purchase Columns

March 13, 2024

A screenshot of an online panel shows options for tracking metrics, like a checked box for "View-through conv." and checkboxes for "Columns" such as "New customers," "Purchase conversions," and "Purchase value." Budget simulator, Attribution, and Attributes listed below.

Vivek Gupta discovered two new columns available in the Google Ads online interface:

Purchase conversions
Purchase value

These columns show the count and the value of conversions categorized as “Purchase.”

A screenshot of an online panel shows options for tracking metrics, like a checked box for "View-through conv." and checkboxes for "Columns" such as "New customers," "Purchase conversions," and "Purchase value." Budget simulator, Attribution, and Attributes listed below.

Google Ads