Advertisers who used click trackers (eg ClickCease) before August 28th can continue to use the tracking template feature without restrictions. Those advertisers who start using click-through measurement after August 28 must use measurement tools approved by Google. Otherwise, the ads will be rejected. Tools that are not approved must request approval.
Google’s Search Query Report May Not Reflect Actual Queries
Did you know that the search terms displayed in the Search Query Report may not actually correspond to the…