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View Rate per Format for Video Ads

August 31, 2023

Benjamin Vandenberghe pointed out the new columns for video ads: view rate broken down by ad type – In-stream, In-feed, Shorts.

A table illustrating view rates for various video ad formats: In-stream at 36.61%, In-feed at 0.52%, and Shorts at 3.64%.

Connected to this is another piece of news from the same PPC pro: new metrics in the graph, also broken down by the ad format.

A screenshot showcases a drop-down menu with various analytics options including Performance, Viewability, View Rate, and Google Analytics. Another list displays Format choices like In-stream, In-feed, and Shorts for Video Ads, all highlighted in green.