Google has introduced Peak Points, a new ad format powered by Gemini that helps brands connect with audiences at exactly the right moment.

Peak Points uses AI to identify high-impact moments within YouTube videos and places ads when viewers are most engaged. The goal is to create more meaningful, non-disruptive ad experiences that align naturally with the content.
See Peak Points in action in the video below:
This format is now available in English across the US, UK, Canada, and Australia, offering a new way to integrate into YouTube’s massive video library with precision and relevance.