Google is introducing Power Pack, a new recommended approach to campaign setup that brings together its most advanced ad formats.
The Power Pack includes:
- Performance Max
- AI Max for Search campaigns
- Demand Gen
This combination is promoted as a full-funnel strategy powered by Google’s latest AI capabilities. The goal is to help advertisers reach users across different stages of the journey with a coordinated setup built for performance and scale.
💡 Read all announcements from GML 2025 in one place
📅 Learn everything about Google Marketing Live 2025 event
