Google is experimenting with integrating Search ads directly into responses in AI Mode. Instead of displaying ads beside the results, they now appear within the AI-generated answer itself.
To deliver these ads, Google is using “next-generation signals of intent” that help predict what users are likely to need next. The goal is to serve highly relevant ads in real time, based on the evolving context of the query.
It’s already available in English in the US where ads are integrated and below AI Mode responses.
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