Last month, AI essential recommendations were spotted by various PPC experts within the Google Ads online interface.
During the Google Marketing Live 2024 event, Google announced that AI essentials are available globally to all advertisers and their implementation can have a huge impact on performance.
Advertisers who increased optiscore by 10 points also saw 15% conversion lift on average.
Accelerate with Google is the one stop website where you can find all the resources related to AI.
You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.
Read all news announced during Google Marketing Live 2024.
