Starting March 31, 2025, Google Ads will allow licensed gambling operators to advertise in Lagos State, Nigeria. Only entities authorized by the Lagos State Lotteries & Gaming Authority (LSLGA) will be eligible. Advertisers must also be certified with Google.
Approved gambling ads may include bingo, lotteries, sports betting, fantasy sports, online casinos, and online games.
The Gambling and Games policy page will reflect this update when it takes effect.
Here’s the official announcement: Update to Gambling and Games Policy.
