Starting July 15, 2024, Google Ads will update its gambling and games policy to accept ads for lottery couriers in 36 states and the District of Columbia, and for Daily Fantasy Sports operators in 17 states.
Advertisers must be licensed in at least one state that requires a license if targeting states without licensing requirements. Certification applications are mandatory. The updated policies will be reflected on the gambling and games policy page when they go into effect.
To know which US states are included, check out the articles here: Updates to Gambling and Games Policy (July 2024) and Updates to Gambling and games policy (July 2024).
The always updated Google Ads training enables you to optimise and scale accounts with done-for-you templates, so you don’t devote your life to the machine. Join over 4,000 PPC pros who are getting more consistent results.
