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Google Tightens Gambling Ad Regulations in Nigeria

Last updated on January 9, 2025

Illustration of two people with a large smartphone featuring a gaming controller icon. One person is standing and using a tablet, while the other sits wearing headphones. Various game-themed icons are scattered in the background.

Starting January 8, 2025, Google will update its Gambling and games policy for Nigeria, reflecting a recent court ruling. The policy changes disallow:

Online Gambling: Ads for internet-based games involving wagers or payments are no longer permitted.
Gambling-related Products: Ads promoting gambling vouchers, bonus codes, educational materials, tips, or odds are banned.

Illustration of two people with a large smartphone featuring a gaming controller icon. One person is standing and using a tablet, while the other sits wearing headphones. Various game-themed icons are scattered in the background.

These changes are effective immediately.

Read the full update here: Updates to Gambling and games policy

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