Search Max Configuration Spotted Live

Search Max is coming to more accounts! Jerome Fleck spotted the Search Max section within the Search campaign settings.

Marked as beta, it leverages AI to build on ad assets and landing pages to increase conversions by tailoring ads to match what people are searching for.

Here’s a closer look at its functionalities:

Search term matching – Google extends beyond your existing keywords and match types to identify new relevant searches based on your landing pages, headlines, and descriptions.
Text and URL optimization – Google selects the most relevant landing pages and dynamically matches them with appropriate headlines and descriptions.
Automatically created assets – Search Max now covers this functionality too.

Screenshot of a Google Ads interface titled "Search Max." It offers options like keyword expansion, text and URL optimization. A notification indicates that "The Automatically created assets setting is now in Search Max.

This is what it looks like when you enable “Optimize your campaigns with Search Max.” You can choose which of the three functionalities to keep activated.