Google has enhanced the Search Terms Insights in Performance Max campaigns by adding a new “Source” column that was spotted by Natasha Kaurra. This column shows the reason behind Google’s decision to trigger the ad for a specific search category.
You can check if this new column is available in your account by following these steps: Campaigns > Insights and reports > Insights > Search terms insights section > Search category.
Here’s what it looked like before:
And here’s how it looks now with the new “Source” column:
