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PPC News: Video

241 posts

PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A man in a suit stands next to text explaining that Google Ads has renamed "Views" to "TrueView Views," with a large blue downward arrow above him and a red "NEW!" graphic beside the text.

Google Renames Views Metric to TrueView Views

Georgi Zayakov shared that Google Ads has updated the familiar “Views” column to “TrueView Views”. The change…

October 21, 2025

Screenshot of a web dashboard showcasing the Creator Partnerships Hub, featuring new Overview and Analytics tabs. A "NEW" label highlights features designed to help you partner with YouTube creators more efficiently.

Two New Tabs Added to Creator Partnerships Hub: Overview & Analytics

Thomas Eccel shared that Google has added two new Beta sections inside the Creator Partnership Hub: Overview and…

October 19, 2025

Screenshot showing YouTube’s "Promote" feature for YouTube advertising to boost video views, subscribers, or website visits, highlighted by an orange arrow on the YouTube Promote Button, plus steps for linking a Google Ads account.

YouTube’s New “Promote” Button Links Directly to Google Ads

A “Promote” button has started appearing while uploading videos on YouTube. It walks you through a simple ad…

October 16, 2025

YouTube Launches “Brand Pulse” Report Linking Paid & Organic Video Impact

YouTube has launched a new “Brand Puls” report, giving advertisers a unified view of their paid and organic…

October 14, 2025

Screenshot of a Google Ads setting for "View-through conversion optimization," featuring a highlighted option to include view-through conversions—an essential feature for demand gen campaigns. Source: thomaseccel.com.

Demand Gen Gets Smarter with View-Through Conversion Optimization

Thomas Eccel spotted that Google Ads is testing a new “View-Through Conversion Optimization” setting in Demand…

October 13, 2025

YouTube Media Buying Launched via Activation Partners

YouTube is launching the Activation Partners program, connecting brands and agencies with trusted third-party…

October 10, 2025

A screenshot of a campaign setup interface with three sections highlighted in green for Premier Reach Campaigns: "Select how you want to buy ads," "Select a campaign type," and "Select the ways you'd like to reach your goal." The name "Thomas Eccel" is visible.

YouTube Opens Up Masthead & Premier Reach Campaigns to Everyone

Thomas Eccel shared some major updates on how Google now lets advertisers book premium video formats directly in…

October 9, 2025

A dashboard screen titled "Video ads dubbing" displays a message: "Access denied. This feature for custom audio in dub video ads is experimental and not yet available to all users." Menu options are on the left side.

Video Ads Dubbing Internal Tool Visible to Google Ads Advertisers

Some advertisers have spotted a usually private “Internal Tools” section in the Google Ads interface, featuring…

October 7, 2025

A Google Merchant Center page titled "Video assets" shows a prompt introducing video assets, suggesting users add social profiles to boost customer engagement and conversions with their Shopping Ads videos on Google.

Video Assets Section Rolling Out to GMC Accounts

A new Video Assets section is now live in Google Merchant Center Next, centralizing all product videos for…

October 4, 2025

Illustration of three web page windows featuring sports: a person playing badminton, legs kicking a soccer ball, and a cricket player. A large blue trophy is centered beneath the windows, with like and heart icons nearby.

YouTube TV Adds Women’s & College Sports Lineups for Ads

In September, Google launched the YouTube TV Sports Lineup. Now, it has expanded these sport-related advertising…

October 4, 2025