Real-Time Shorts Ad Previews
Google Ads now offers real-time Shorts ad previews for Video View Campaigns (VVC) and Video Reach Campaigns…
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PPC News: Video
296 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Co-Viewing Measurement for YouTube CTV Spotted Live
Google has introduced co viewing measurement for advertisers evaluating YouTube reach on Connected TV, helping…
YouTube Earns Industry’s First MRC Accreditation for Shorts
YouTube has received brand safety accreditation from the Media Rating Council (MRC) for the sixth consecutive…
Checkout Links Expand to Demand Gen
Google has announced the expansion of Checkout Links to Demand Gen campaigns, streamlining the purchase…
YouTube Ads Now Feature Brand Carousels
YouTube is testing brand carousels within video ads, expanding how advertisers can showcase multiple brands when…
GML 2026: New Signals for Brand Search Attribution
Google has introduced two new signals for advertisers: Attributed Branded Searches (ABS) and Qualified Future…
GML 2026: Video Asset Creation in Asset Studio
Advertisers using Asset Studio can now create videos tailored for YouTube campaigns more efficiently. …
GML 2026: Measurement Updates for Demand Gen on YouTube
Google has shared new updates focused on improving measurement and attribution for Demand Gen campaigns on…
GML 2026: Enhancements for Creator Assets in Demand Gen
Google is making it easier for advertisers to integrate creator assets into Demand Gen campaigns. Research shows…
GML 2026: UCP Coming to YouTube
YouTube is enhancing its advertising capabilities by introducing shoppable ads that integrate a Buy now button…