Advertisers can now access Attributed Branded Searches as a global reporting metric in Google Ads. This feature tracks the volume of branded searches triggered by ad impressions or views, providing deeper insights into how YouTube brand campaigns influence consumer intent and drive sales.
For those utilizing Video View campaigns, Shorts Ad Actions can now be automatically included in budget optimization, enhancing engagement tracking for advertisements shown on YouTube Shorts.
Read the official help page here: Attributed Branded Searches Now Available Globally.