Google has launched YouTube reach and frequency optimization for video campaign groups, now available globally in Google Ads.
This feature enables advertisers to coordinate reach and frequency across multiple video campaigns, achieving optimal frequency targets that can lead to a 19% lift in ROI according to a Google study.
Key benefits include:
- Streamlined Management: Set a single reach or frequency goal across campaigns, while maintaining individual settings.
- Optimized Performance: Coordinate delivery to increase unique reach and frequency efficiency.
- Unified Reporting: Access a view of core metrics across campaign groups to evaluate strategy effectiveness.
Read the official announcement: Optimize your reach and frequency across campaigns with video campaign groups..