Google Ads has introduced a new option under Premier reach for video reservation, allowing non-skippable in-stream ads to extend to 60 seconds. This feature is currently in beta.
Key details about the ad duration include:
- 15 seconds: available on all screens
- 30 and 60 seconds: available only on connected TV (CTV) screens
Longer ad durations provide brands with additional time for storytelling, allowing for deeper connections with viewers.
This news was spotted by Emirhan Bayutmuş.