At Cannes Lions 2026, Google has announced improvements for Insights Finder for advertisers in the U.S., a tool that provides a more detailed view of what is currently trending on YouTube.
Marketers can identify emerging engagement trends and discover trending YouTube ads for creative inspiration.
Insights Finder already lets advertisers explore trends by topic, location, audience, and demographics. With this update, it now offers more granular YouTube trend data to help shape campaign strategies and creator partnerships.
Read more in the official announcement here: Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube, or explore Insights Finder to start discovering the latest YouTube trends.