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PPC News: Video

298 posts

PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A screenshot of Google Merchant Center Next displays the “Video Assets” section with metrics, a pop-up suggesting to verify featured products in videos, and thumbnails of various athletic product videos for global Google Ads campaigns.

Video Assets Section Now Live Globally in Merchant Center

Google has launched the Video Assets section globally in Merchant Center Next, following its announcement at…

September 15, 2025

A smartphone screen displays the H&M app with a woman in a denim jacket. A banner at the top promotes downloading the H&M app for 15% off, featuring an "INSTALL" button and a deep link for seamless access.

YouTube Ads Can Now Drive Users Directly to Your App

Google has introduced the ability to drive users directly from YouTube ads to your mobile app, enabling a more…

September 15, 2025

Illustration of three web page windows featuring sports: a person playing badminton, legs kicking a soccer ball, and a cricket player. A large blue trophy is centered beneath the windows, with like and heart icons nearby.

YouTube TV Launches New YouTube TV Sports Lineup

Google Ads has introduced the YouTube TV Sports Lineup, a new way for brands to run ads across live sports…

September 15, 2025

Screenshot of a YouTube Ads settings menu with "First Position Serving" selected and highlighted by a green arrow, showing how to ensure your ad appears first in an Ad Pods lineup at the start of a user's YouTube session.

Advertisers Can Now Secure First Spot in YouTube Ads Sequence

YouTube Ads has quietly rolled out a new setting called “First Position Serving” that lets…

September 9, 2025

Screenshot of a Google Ads dashboard displaying campaign analytics, including a line graph, performance summary, key metrics like cost, clicks, conversions, and tables detailing ad and YouTube video performance.

Google Ads Expands Web to App Connect Across YouTube, Hotel & Demand Gen

Google Ads has rolled out new tools to better connect web and app advertising, making it easier to deliver a…

September 7, 2025

A pop-up from Google discusses separating YouTube from the Search Partner Network for campaign optimization, offering “No thanks” or “Show question” options. Privacy and terms links are visible below.

YouTube May Soon Split from Google’s Search Partner Network

Google is considering a new “YouTube Network” campaign option within Google Ads. A recent survey spotted on the…

September 4, 2025

A digital interface shows asset optimization options. "Videos" is checked, with the text "Thomas Eccel" and "Get videos for this ad group created from existing assets." "Adaptive layouts" is unchecked.

Demand Gen Can Now Auto-Generate Videos From Images

Google Ads has introduced a new default opt-in setting in Demand Gen campaigns that allows automatic video…

August 24, 2025

Screenshot of a Google Ads interface showing a warning about Minimum Video Length: “Videos that are under 10 seconds long will not show on YouTube In-Stream.” Various options for video, Demand Gen, and ad preview are visible on the screen.

Minimum Video Length For In-Stream in Demand Gen

Google Ads has introduced a warning in Demand Gen campaigns, notifying users when their video assets are shorter…

August 23, 2025

Illustration of a person with a megaphone standing on a red arrow-shaped staircase pointing upward. A YouTube play button icon is on one of the arrows, symbolizing growth or success in content creation.

Google Publishes Help Page on YouTube TV Ads Eligibility

Google has released a new help page detailing how advertisers can run campaigns on YouTube TV. Ads can be booked…

August 12, 2025

A graphic announces the availability of the Full Enhanced Conversion Impact Table, showing a data table with campaign metrics. Text highlights that all five columns are shown together to track Enhanced Conversion Uplift by Campaign Type for complete EC insights.

Enhanced Conversions Uplift by Campaign Type

Thomas Eccel shared that Google Ads has expanded the Enhanced Conversions Impact Report with additional columns,…

August 9, 2025