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YouTube TV Launches New YouTube TV Sports Lineup

Illustration of three web page windows featuring sports: a person playing badminton, legs kicking a soccer ball, and a cricket player. A large blue trophy is centered beneath the windows, with like and heart icons nearby.

Google Ads has introduced the YouTube TV Sports Lineup, a new way for brands to run ads across live sports content like NFL, NBA, MLB, March Madness, and more.

With multi-sport ad packages, advertisers can leverage first-party audience targeting, dynamic ad insertion, and transparent reporting to reach sports fans across devices and formats.

Illustration of three web page windows featuring sports: a person playing badminton, legs kicking a soccer ball, and a cricket player. A large blue trophy is centered beneath the windows, with like and heart icons nearby.

Eligible ad formats include non-skippable in-stream ads (:06, :15, :30, :60). YouTube TV Sports Lineup restricts ads related to alcohol and gambling.

Read the full help page article here: About YouTube TV Sports Lineup.

This help page was observed by Hana Kobzová.

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