Google has released a new help page detailing how advertisers can run campaigns on YouTube TV. Ads can be booked via reserved media placements, Google Ads or Display and Video 360 if they meet eligibility requirements.
Auction eligibility includes:
- 15-second non-skippable in-stream or 6-second bumper ads bought with tCPM
- 30-second skippable in-stream ads bought with tCPM
- Ads cleared of music rights claims
All categories are eligible if compliant with Google Ads and YouTube TV policies, but political ads must meet specific verification and disclosure rules.
Ads undergo creative review before serving.
Read the full help page here: About YouTube TV eligibility, spotted by Hana Kobzová.